I SPY: I Scream For Ice Cream

Apr 26, 2016

When it's hot out, do you scream for ice cream?  New Yorkers we are in luck now through September 2016! The new Magnum dipping bar down in Soho opened over the weekend.  YAY.  It's a temporary pop up, so only here to get you through the dog days of summer.


How it works?  You pick a ice cream flavor base, chocolate or vanilla.  I got vanilla.  Then you choose if you want your bar coated in dark chocolate, milk chocolate, or white chocolate.  I got dark chocolate.  You choose toppings, from an endless selection, which by the way will change monthly.  My picks were gold flakes, rose petals and sea salt.  Then you can select what type of chocolate you want your bar drizzled in.  Mine was white chocolate.  DONE.  Hey presto your very own creation is ready to be snapped, shared and loved!







The only wish I have is that they were able to drizzle my ice cream bar in caramel.  That would've really hit the spot with my dark chocolate and sea salt.  Maybe that will be an addition in the future?  Either way it was still a treat to custom make my own ice cream bar and watch them turn it into a piece of art.  Then you get to hang out in this artsy space to savor your creation.  Too cool for JUST a pop up, don't you think?




NYC is the first in the USA to open a Magnum pop up.  We are the testing market, because we are the greatest!  HA.  Or are we the dumbest to spend close to $8 on an ice cream bar?  What can I say…we love our food and art!  Hopefully the idea will be a hit and then Magnum will venture out into other parts of the USA.  I'm sure it will!  Berlin, London, Paris and Madrid will also have similar Magnum pop ups this season too if you happen to be in that part of the world.  Try it, and you won't regret the experience.  Get creative, snap a pic, hashtag it, and enjoy your licks!

Magnum New York
134 Prince Street
New York, NY 10012
T: 646. 395.6463

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